One year I visited the pet expo in my city and came across this particular product and met the owners. They sell really high quality products and it definitely showed when I met them. This particular product my dogs absolutely love and get excited when I pull the bag out to give them as a treat for good behavior. You get what you pay for and this is a pretty high-quality product And the price is definitely reflected in that. So even though it is a pricey product I choose to mix it in with the few other treats that my dogs enjoy which is not very much. My fur babies absolutely love this product! babies are limited to bully sticks smart bones product line and of course the mic and Sammy‘s peanut butter chicken. I will be buying more pretty soon to have it on hand.